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You’re a college junior, composing a paper on your laptop, FaceBooking and IM’ing at the same time. You have a text from Mom asking you to check  email because she sent you vital travel info but you never check. What other communcation tools do you need?
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LinkedIn? What’s that? Oh, that boring site for business contacts. Put up a profile? Oh, puhlease…

But you’d like to get a summer internship, and a job when you graduate, in a tough economy. The career placement office made you put together a resume, and it might be good to have a public, professional presence online. Employers may be looking, and you’d have a high Google rank with an instant profile. Ok, so there are some benefits for college students on LinkedIn. Some of your friends have websites or blogs. The artist with the online portfolio, the biotech major with his posted research, the journalism major with her active blog. LinkedIn can instantly link to those collections of a student’s work!

That guy that graduated last year, he’s working for the company you’re interested in, and maybe he could pass your name along to somebody. But how to find him? Oh, he’s probably on LinkedIn. He could forward your profile or recommend your work, because you were on that team project together. Come to think of it, LinkedIn might be a good way to keep in touch. They have all these Groups: High school and college alumni, the company you worked for last summer, professional associations for your field, people from your hometown, or summer camp. All those people grow up, find jobs, become important—just like you. It might not be a bad idea to keep up with them, or be there so they could find you.

Ok, ok, you’ll join. LinkedIn has a 2009 Grad Guide to help get started (has not been updated but it still works).

Relevant reading: I’m on LinkedIn: Now What? by Jason Alba, What Color Is Your Parachute for Teens: Discovering Yourself, Defining Your Future by Richard N. Bolles, How’d You Score That Gig?: A Guide to the Coolest Jobs and How To Get Them by Alexandra Leavit, Getting from College to Career: 90 Things to Do Before You Join the Real World by Lindsey Pollak, They Don’t Teach Corporate in College: A Twenty-Something’s Guide to the Business World by Alexandra Leavit.

Related posts: College Internship and Entry Level Resumes, Your College’s Career Center,So You Didn’t Get That Summer Internship… What To Do?, What I Did on My Summer Vacation, Er-Internship, Take the GMAT While You’re Still Smart, Best Wesbites for Careers in Finance, What Is Informational Interviewing?

 

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