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Like a broken record, your parents keep nagging: “Have you gone over to Career Services yet?” Automatically, you don’t want to go there. It’s like a sugary Pollyanna suggesting you skip down to the public library to find a book when it’s so much easier to download that book to your Kindle. It sounds even more lame when the guys in your fraternity tell you it’s worthless, even though they themselves have never gone over there (they just listened to their frat bro’s who have never gone either).

The reasoning goes something like this: “University career center counselors are most likely bureaucratic paper pushers who probably couldn’t get a better gig themselves. So how can they help me anyway?” How good the career counselors are ultimately depends on your college’s local job market. But that’s not why you go there. Here are the proverbial three reasons to visit your university’s career center, early and often:

1. Infrastructure. The college career center is a ready-made venue that hosts career and job fairs; where companies that are specifically interested in your college’s students make informative presentations; and where you can register to interview for  jobs. If your college is in a remote rural location, or even if it is in a urban  area, but not in one of the USA’s professional meccas, how do you think you are going to be able to interview during your busy semester if you don’t do it on campus? That would be expensive, time consuming, stressful… most likely, it won’t happen.

So we are talking major convenience and efficiency here. Conversely, if you fill out an online application, and then, by some miracle, your credentials are so superior to those of thousands of applicants that you land an interview, then you have to travel to the company’s headquarters for the next step in the process.

2. Job Hunt 101. To participate in this convenient infrastructure, you have to register, take a few fun career tests, sit through a workshop, do a mock interview, and develop resumes and cover letters that fit its system. It is like taking another distribution requirement, and more useful than, say, astronomy as a lab course. Although it all seems pretty intuitive, why re-invent the wheel? Job search techniques are life skills that your college career center is offering you for free (or at least as part of your $50K per year college price). It’s a fair trade for use of instant infrastructure!

3. Broadening Your Horizons. Isn’t that why you are in college, anyway? If you already knew everything about, say, anthropology, why bother to take the course? It’s the same with careers, industries and companies. At the career center, you are presented with a landscape of what is out there, already organized into a syllabus. Firms interested in hiring undergraduates have sought out your campus, to present information to you and then interview you. You don’t have to be particularly savvy to identify industries and companies that might be good bets for jobs. It is all done for you at the career center.  All you have to do is show up.

Relevant reading: What Color Is Your Parachute for Teens: Discovering Yourself, Defining Your Future by Richard N. Bolles, Getting from College to Career: 90 Things to Do Before You Join the Real World by Lindsey Pollak, They Don’t Teach Corporate in College: A Twenty-Something’s Guide to the Business World by Alexandra Leavit, and  From College to Career: Entry-Level Resumes for Any Major from Accounting to Zoology by Donald Asher.

 

Related posts: What I Did on My Summer Vacation, Er, InternshipWhy Should a College Student Be on LinkedIn?, So You Didn’t Get That Summer Internship… What To Do?, Best Wesbites for Careers in Finance, What Is Informational Interviewing? and College Internship and Entry Level Resumes.

 

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